Depending on the program, once an initial assessment is completed with key stakeholders, a timeline will be provided. With leadership involved at the onset of the intake process, most programs demonstrate results in six weeks or less.
• Internal/External perception analysis
• Messaging development/launch workshops
• Elevator pitch coaching
• Messaging deck for sales
• Website homepage tune up/messaging alignment
• Personal development
• Integration with voice of customer program
• Customer/Partner surveys
• Product usability
• Win/Loss analysis
A fractional CMO can be the best solution to fortifying your brand, as they embed with a company's leadership team to develop strategic insights, formulate a branding strategy, and drive organizational growth that will achieve and keep a company on top of its competitive marketplace. At the strategic level, a fractional CMO can deliver marketing plans, lead competitive intelligence efforts, identify and manage progress toward KPIs – in essence, building a marketing machine that you can rely upon.
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